---
search:
  tags:
    - Personas
    - DELETE
seo:
  description: >-
    Deletes a Persona. Send the base_revision you read, in… Reference for the
    DELETE /context/brands/{slug}/personas/{personaSlug} endpoint in the
    AdCrunch API.
sidebar:
  label: Delete a Persona
  badge: DELETE
title: Delete a Persona
type: openapi-operation
---
Deletes a Persona. Send the `base_revision` you read, in the query string. The slug becomes free again in its Brand. The answer is `409` with `error=revision_mismatch` if the Persona changed after you read it. The row is soft-deleted: the Persona leaves every listing and every read, and only an operator can bring it back.

`DELETE /context/brands/{slug}/personas/{personaSlug}`